National Accounts & Sales Leader | Fractional NAM | Senior Consultant
20+ years opening doors, closing deals, and building the relationships that make revenue stick.
I'm a Fractional National Account Manager and senior sales leader helping brands and manufacturers across MRO, Industrial, IT, Electrical, Datacom, AV/Security, Plumbing, and Consumer Goods channels win new distributor accounts, grow existing partnerships, launch new products, and train rep agencies — without the cost of a full-time hire. Hunter or Farmer, retainer or project-based — let's find the right fit for your business.
HUNTER:
Building Revenue From Scratch
Proven New Business Development
→ Cold calling & prospecting from scratch
→ Opened Kansas: $0 → $10M in one year
→ Opened Atlanta: $0 → $20M in one year
→ 20+ major accounts landed cold
→ Email campaigns & B2B outreach
→ Territory development, ground up
FARMER:
Growing What You Already Have
Proven Account Growth & Retention
→ National distributor portfolio management
→ 20+ distributors, 30+ rep agencies grown
→ QBR / semi-annual / annual business reviews
→ Contract & pricing negotiations
→ Revenue growth up to 20% YOY
→ Managed customer budgets: rebates, shows & spend
Fractional National Account Manager
Senior-level National Account Management without the cost or commitment of a full-time hire. I step into your business as your fractional NAM — managing distributor relationships, opening new accounts, training your reps, and driving revenue across MRO, Industrial, IT, and Consumer Goods channels.Retainer-based for existing accounts. Project-based pricing for new account acquisition.
OFFERINGS:
→ National Account Management — manage and grow existing national distributor relationships across MRO, Industrial, IT, and Consumer Goods channels.→ Rep Agency Management & Training — onboard, coach, and manage independent rep agencies. Territory alignment, performance reviews, and product training.→ Product Launch & Project Management — 8 major launches across consumer goods and industrial channels. Cross-functional teams coordinated end-to-end.→ Trade Show Strategy & Representation — booth planning, rep training, lead capture, and on-site representation at industry trade shows.→ Sales Analysis & Category Strategy — sales data, trends, and market gaps to recommend new products, category expansion, and SKU rationalization.→ Sales Strategy & Training — go-to-market planning, forecasting, KPI frameworks, and distributor team training.
PROVEN RESULTS:
The numbers behind 20+ years of national account leadership.
→ 20%+ — Revenue growth, overachieving quota for numerous consecutive years'.→ $40M — Annual sales in one year, built from scratch via cold calling.→ $7M — Grew my own IT solutions company from startup.→ 15% — Industrial product launch revenue lift, two major launches.→ Over 8 — Major product launches led across consumer goods and industrial channels.
TOOLS & CAPABILITIES:
Senior-level fluency across the systems and skills that drive sales operations and revenue.
CRM · SAP · Power BI · Forecasting · Budget & Spend Management
Contract Negotiations · RFQ / RFI · Solution Selling · Cold Calling
Cross-Functional Leadership · Product Launches · Project Management
QBRs / Business Reviews · Marketing Collaboration
Training & Enablement · Territory Management
RECOGNITIONS:
A career marked by results — and the awards that came with them.
→ 2023 — Heisman Sales Award→ 2018 — Sharpie Salesman Award→ 2010 & 2011 — Women of the Channel, Computer Reseller News→ Rookie of the Year→ 165% Quota Outstanding Performer Award→ 4x Salesman of the Year Award
LET'S FIND THE RIGHT FIT
I'm Angela — a Fractional National Account Manager with 20+ years selling to Fortune 500 customers and the largest distributors in North America. From cold-call territory wins to managing portfolios worth tens of millions, I've spent my career opening doors, closing deals, and building the relationships that make revenue stick.Whether you need a fractional NAM, project-based help landing a new national distributor, or a senior advisor to coach your sales team — let's talk.